More U.S. Viewers Watching TV Online

Here's some news that doesn't surprise us here at the NAV headquarters. More people are watching TV online. According to a poll by Integrated Media Measurement Inc. (IMMI):

A fifth of U.S. television viewers are putting down their remote controls and clicking on a mouse instead to watch primetime programs online -- particularly professional women, according to a new survey.

It showed that 50 percent of people viewing TV on the Web are watching programs as they become available and "appear to be beginning to use the computer as a substitute for the television set," Integrated Media Measurement Inc. (IMMI), which conducted the poll, said.

We're guessing the reason the number of online viewers is increasing is because of the advent of handy devices like AppleTV and the Netflix Player.

At MSNBC.com

Read More in: TV Streaming | Video Streaming

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