Roku Neflix Player Believed to be at 100K Units Sold
Over the last few days, there's been a lot of unverified claims that the Neflix Player by Roku has surpassed 100K units sold. According to the WashingPost.com:
The Roku-Netflix ( NSDQ: NFLX) movie delivery box, which went out of stock soon after it was launched, has apparently sold close to 100K units since its launch in May, a seemingly high number considering its limited application and selection of Netflix movies for now..that number comes from Dan Rayburn on his blog. The price point of the box is $99 (and then Netflix movies are free for most of its subscribers), and 100K is only 1 percent of total Netflix user base of 8.2 million customers, so it is possible.
Here at NetworkingAudioVideo we're not surprised and actually believe the number may actually be much higher. The one thing the player always takes a beating on is the lack of content (about 10,000 titles to stream). The key is at a $99 price point if you're already a Netflix subscriber at say $8.99 at month you're only paying .02 cents per show or movie the first year. Even if you only find 1000 shows or movies to watch thats only .20 cents a show or movie.
The whole point is there is no other type of "legal" content out there that is that cheap. As Roku adds more providers and Netflix and more streaming content, we predict that the Netflix Player sales will surpass all the other streaming media devices out there. The biggest issue for Roku right now is there isn't a lot of promotion for the product going on and we only have to assume that's because they've had a tough time fufilling the orders they alreay have. Once they fix their supply issues, Roku will definitely want to look at an all out media blitz.
At WashingtonPost.com
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Posted by William Hungerford at July 25, 2008 12:23 PM
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