TiVo and Amazon Equals Products at the Click of a Remote
Everytime the "TiVo is Dead" talk starts to heat back up, TiVo comes out with another impressive announcement. Now besides spending too much money on the Home Shopping Network, TiVo users will be able to buy products with the click of the remote. According to The NYTimes:
The company, based in Alviso, Calif., will introduce a "product purchase" feature on Tuesday in partnership with the Internet retailer Amazon.com. Owners of TiVo video recorders will see, in TiVo's various onscreen menus, links to buy products like CDs, DVDs and books that guests are promoting on talk shows like "The Oprah Winfrey Show," "The Late Show With David Letterman" and "The Daily Show."
In the months ahead, TiVo plans to begin offering this feature to advertisers and programmers, so that the chance to buy products and have them delivered will be presented to viewers during commercials and even alongside product placements during live shows.
Hopefully TiVo will show restraint and overload TiVo viewers with too many ads. Only time will tell!
At NYTimes.com
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Posted by William Hungerford at July 24, 2008 8:04 AM
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