Disney to Mate With Hulu?

Rumor has it that Hulu and Disney are negotiating to bring the mouse's programming online. Supposedly, the content is concentrating on ABC, but may come from other Disney sources such as ESPN. In exchange, Disney wants an equity stake in Hulu and the possibility of performance incentives. While this all has not been officially confirmed, it is increasingly obvious that media companies will join the Internet revolution and Hulu doesn't want to be left out.
By the way, if you caught this ad with Alec Baldwin shown during the Super Bowl, you have to know that Hulu received a 33% increase in viewed videos after airing. Somehow, that does not surprise us.
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Posted by Sheila Franklin at April 13, 2009 9:02 AM