Freakin' Friday! Energizer Official Battery of Rock Band
In a most bizarre cross promotion, Energizer, MTV and Harmonix have teamed to create a contest for rock bands. Entrants can create a band profile with the Energizer Rock Band "Advance Into Overdrive application on Facebook. Then they must beg buds to vote for them and the "most creative, interactive, entertaining, and fan driven page" wins. Here's the kicker. The first prize is being able to rock out for 20 straight hours at the NY Times Square MTV store on Nov .13 and will be streamed on Energizer's site. This is supposedly because their Advanced Lithium batteries can go 20 hours longer than their MAX standard alkalines.
Not only will this push batteries, it is also meant to promote the new in-game feature 'Battle of the Bands' that will allow players to compete against others online. Okay, but couldn't they just have given out coupons or free samples?
Via Advance Into Overdrive
Read More in: Freakin' Friday | Game Consoles | News
Share this Article with others:
Related Articles:
Came straight to this page? Visit Networking Audio Video for all the latest news.
Posted by Sheila Franklin at October 23, 2009 8:50 PM
Newsletter
Subscribe - RSS
