Comcast Launches Xfinity

Comcast has decided to rename their broadband service Xfinity beginning next week, perhaps thinking that they need to update their image. Look for Xfinity TV, Xfinity Internet, and Xfinity Voice in 11 of their markets. Perhaps it is just part of the adjustment to Internet viewing as they launched Fancast Xnfinity OD for its subscribers in December. With such a high cost involved in branding, it might be a better move to simply lower their rates.
Via Comcast
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Posted by Sheila Franklin at February 9, 2010 9:10 AM