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February 23, 2010

Toy Fair Concentrates on Electronics

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The 2010 Toy Fair was held last week in New York with lots of shiny new electronic things to play with. Mattel's entry, Puppy Tweets, is a sound and motion sensor that can attach to a dog's collar and post on Twitter in the pet's name. Hasbro unveiled a new Scrabble game that uses electronic cubes with "Smart Tile Technology." The game recognizes words and keeps score so you really cannot cheat.

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Rubik's has an electronic Cube and Hasbro is celebrating Monopoly's 75th anniversary with an electronic console with sound effects and song clips. WowWee's Paper Jamz is a line of six toy guitars, six drum sets and an amplifier that can make music from touch-sensitive electronic sensors. Obviously, this year the manufacturers are going all out with bells and whistles.

Via TIA

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Posted by Sheila Franklin at February 23, 2010 9:10 AM

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