CBS Uses Yahoo to Push Primetime
Instead of using MSN, AOL and Yahoo to spread information about its new primetime shows, which include Hawaii Five-0, Mike and Molly, The Defenders, and $#*! My Dad Says, during this premiere week, CBS will be concentrating on Yahoo only. Their Big Bang theory behind this is to get viewers who log into their mail and sports sites to see promos also from returning CBS shows like NCIS and Undercover Boss.
Via USA Today
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Posted by Sheila Franklin at September 20, 2010 9:50 PM