Internet Advertising Abounds on TV
We were watching SNL last weekend and noticed how the shape of advertising on TV has altered. Now we know who the target audience is during that time slot so it is really no surprise that we saw spots for 'Bing search', 'AT&T Texting/Search Plan' and 'MS Live' during that time. Southwest Airlines ran an entire 30" devoted to their website. We also noticed a growing trend posting Facebook/Twitter, etc. icons at the end of a commercial in addition to their website.
The International Telecommunication Union estimates that about two billion people will be online by the end of 2010 and 227 million sites now exist but we still wonder when it was exactly that advertising realized that so many of us live on the Net.
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Posted by Sheila Franklin at October 25, 2010 9:20 AM