CA Ceases Retail Zip Code Requirement
You know how annoying it is when you walk into your nearest Radio Shack and they ask you for your zip code? Have no fear as that minor invasion of privacy is no longer required, at least in California. The state's Supreme Court determined that except in limited cases, i.e. businesses that need the info for security reasons, they can no longer require that personal tidbit.
Jessica Pineda of Menlo Park began the lawsuit after a store used her name and zip code to identify her address and stored it for marketing purposes, including selling the information to other businesses. The lower courts rejected the suit but the CA Court agreed that issuing a zip code was part of the state's Credit Card Act.
Via LA Times
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Posted by Sheila Franklin at February 24, 2011 11:50 AM
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