Chrysler Follows Up Eminem With Dr. Dre
How do you follow up a new resurgence of a brand? In Chrysler's case, after you get Eminem on your side to spread the word, you join with Dr. Dre and his Beats. Not only will he be appearing in commercials beginning in May, his phone technology will be implemented in a 10-speaker system in the 300 Sedan, due out this fall. The company reported that the Em's Superbowl commercials increased sales by 191%, proving that music really does run the Motor City.
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Posted by Sheila Franklin at April 28, 2011 11:24 AM