UltraViolet Future of DVD?
We have to admit that when it comes to UltraViolet, we just don't get it. With most of the major studios involved (Disney is the holdout,) the idea is that instead of streaming or renting, a onetime purchase with the logo gives you a Blu-ray and regular DVD with a code that can be used to download on various UltraViolet enabled video devices like tablets, smartphones and PCs. Sign up at the site and up to six individuals get access. Go for a code only and you get to burn your own copy.
While the service only launched in mid-October and is still new with only a few titles available and no major retailers committed to the idea, the company feels that it can do to video what Apple and iTunes did for music. But when it comes right down to it, the fact is that you have to be on the Internet to use the service and burn a copy that many cannot or don't want to do makes it less appealing.
We so prefer renting or streaming to amassing more "stuff" and unless you have kids that can endlessly watch animated movies or you are sci-fi fanatic, we think the concept has a ways to go. Especially since if you look at a purchase for "Horrible Bosses" Blu-ray/DVD combination pack plus UltraViolet digital code that is a whopping $24.99.
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Posted by Sheila Franklin at December 8, 2011 10:29 AM