DAA Supports Do-Not-Track
The Digital Advertising Alliance is composed of more than 400 Internet companies that are supporting a do-not-track button for browsers. Complete implementation will take place by the end of the year and is already in IE, Firefox and Safari, with Google planning to update its own in Chrome.
This is not a definitive end-all as users will still have to endure customized ads, some market research and law enforcement snooping. And note that every time you push that Like button on Facebook, Big Brother is watching.
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Posted by Sheila Franklin at February 28, 2012 10:49 AM