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February 9, 2012

Playing With Your Cereal Encouraged

Instead of just reading the cereal box, General Mills marketing manager Mark Addicks says there will soon be lots of QR codes to interact with on the backs of them via smartphone. Last June, GM got more than 40,000 scans and 6,000 texts with its Crunchy Nut Cheerios promotion. There will also be apps and augmented reality similar to that used on a box of Corn Pops in 2010 and an entire website devoted to the promotion.

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Posted by Sheila Franklin at February 9, 2012 10:07 AM

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