Even before the Super Bowl had begun, about 12 million viewers tuned in to Honda's extended version of its CR-V crossover spot with Matthew Broderick reprising his Ferris Bueler role. The Seinfeld-Leno ad had about the same amount viewing the its Acura NSX supercar. Other ads made it online before airing, but we kind of missed all the secrecy. Catch all the spots here that you just have to see again.
There was quite a lot of pre-SB hype around Madonna, including a press conference where she promised no wardrobe malfunctions and did a mini-salsa. ESPN's Kate Fagan wrote an amusing play-by-play of the event. We expect many hoped she would mess up slightly during half time, like hockey fans waiting for the gloves to come off.