Intel's Set Top Box Targets Age and Gender
Intel remains on the forefront of technology and may be working on a set top box that can determine gender and age of the viewer and will launch appropriate ads. While this premise still appears at the planning stage, the company believes that interactive features is a plus for TV advertisers by using niche marketing. Then again, showing a 12 year-old the next best thing to bug her/his parents for seems a bit daunting.
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Posted by Sheila Franklin at June 13, 2012 10:39 AM