While the American Burger King offered Free Fries Friday to get the word out on their new product, the Swedish electronics store Pause showed a lot more creativity. Visit XmasCarolTorture.com before December 21, listen to the endless droning of Jingle Bells and you may just win a Geneva 5 Stereo System. At the very least you get a discount if you can manage to go through several choruses (you have to press a Santa button occasionally to prove you are still listening.)
The NY company Densebrain plans on connecting with shoppers who cannot shut off their cellies even when shopping or attending a concert. They have created a high-frequency sound that will trigger a phone or even iPad within 50 ft. While Sonic Notify is not similar to a voluntary app like Shopkick, with this platform large companies seem to like the idea of invading our space no matter where we go. Fortunately for the little guy, you have to download the app to get the service.
Okay, like most of the world we want an iPad, but we gotta admit, Amazon has a whole lot of PR going for it with their Fire commercial, so much so that between that and the price, guess what we want for Xmas/Kwanza/Chanukah this year...
We want the full color experience along with the ability to escape into a movie, game, magazine or simply being able to check our email. The Fire features Amazon Silk, their cloud-accelerated browser that supports flash. And with 17 million tunes, millions of books and 1,000s of movies/TV shows, we might never get to those to-do lists.
We haven't given out a NAVi award for quite some time, but we certainly believe that Logitech has earned one with this commercial with Kevin Bacon about Kevin Bacon. It certainly makes us want to consider investing in a Logitech Revue and Google TV.
We were watching SNL last weekend and noticed how the shape of advertising on TV has altered. Now we know who the target audience is during that time slot so it is really no surprise that we saw spots for 'Bing search', 'AT&T Texting/Search Plan' and 'MS Live' during that time. Southwest Airlines ran an entire 30" devoted to their website. We also noticed a growing trend posting Facebook/Twitter, etc. icons at the end of a commercial in addition to their website.
The International Telecommunication Union estimates that about two billion people will be online by the end of 2010 and 227 million sites now exist but we still wonder when it was exactly that advertising realized that so many of us live on the Net.
Instead of using MSN, AOL and Yahoo to spread information about its new primetime shows, which include Hawaii Five-0, Mike and Molly, The Defenders, and $#*! My Dad Says, during this premiere week, CBS will be concentrating on Yahoo only. Their Big Bang theory behind this is to get viewers who log into their mail and sports sites to see promos also from returning CBS shows like NCIS and Undercover Boss.
Move over AT&T. No feeble commercials for us. No pasty faced actor bragging about rollover minutes or coverage. We got us some fine looking, trendy actors and a whole lot of shiny CGI to impress. Why, we heard that Networking Audio Video issued a NAVi award to us for our "Rule the Air" spot. Aren't we awesome?
Sharp has released a teaser for their new QUATTRON TV with the color yellow that is only as good as the TV that you are watching it on. But the thing we liked best is that during the spot there was a disclaimer that an actor was an "expert." Yeah. Who doesn't know who George Takei is? Then again, maybe they were in on the joke.
Fisher Price has launched a Facebook application that parents can use to select who can see photos of their kids. The company will also be launching apps for the iPhone and iPod Touch designed for children aged 2 - 5. Moments to Share includes promotions and products for them based on their gender and age. So while the app is a good idea for keeping away pervs, expect some commercialism as well.
Freakin' Friday! FloTV Ads Entertain and Help Haiti
We have to give a shout out to FloTV for their spots during this year's Super Bowl. Qualcomm certainly deserves a NAVi Award for convincing us that we shouldn't be without one. Case in point, the ad that featured Will I.Am. with the remix of the Who's "My Generation." By the way, if you download the tune for a mere $1.29, all proceeds go to Haiti relief.
We may not be huge Super Bowl fans, but this year we watched and reveled in the Saints win. We generally stick around for the pre- and half time shows, and of course the commercials. Todd Juenger from TiVo amazingly keeps track of detailed data each year and always remembers to send us the results. Here then is a list of which ones were watched the most, including the most popular Doritos "House Rules":
TiVo Top 10 Super Bowl 2010 Ads:
1. Doritos "House Rules"
2. Snickers "You're Not You When You're Hungry"
3. Focus on the Family "The Tebows Celebrate Family, Celebrate Life"
4. Doritos "Underdog"
5. 2010 Intel Core Processors "Jeoffrey the Robot Gets Hurt"
6. E*Trade Financial "Baby Love Triangle"
7. Bud Light "Observatory"
8. CareerBuilder "Casual Fridays"
9. TruTV's NFL Full Contact " Punxsutawney Polamalu"
10. Hyundai Sonata "Brett Favre MVP and Still Playing at 50"
If you are a fan of Christopher Guest, the creator of such movies as "Waiting for Guffman" and "Best in Show" then you had to appreciate the PSA he created that was shown during Sunday's Golden Globes. With his cast of regulars that includes Ed Begley Jr., Bob Balaban and Jennifer Coolige, this is the first of five total spots for the US Census Bureau.
If you watch PBS with any regularity, then you have surely heard of Charlie Rose. We don't think there is anyone he hasn't interviewed in the realm of the arts and politics, and masterfully so. Watching him with James Cameron December 17 discussing "Avatar" convinced us even more to run right out to see the 3D movie. While we are waiting for some of the hoopla to die down before our own viewing, let us know if you have seen it and your impressions of the technology that took 10 years to come to fruition.
Not only does "Best In Show" actor Jane Lynch make us want to run out and order the first season of "Glee," she and Microsoft's "More Fun Time" campaign can sell us an Xbox 360 in a heartbeat. Here's to you, Jane and Microsoft, and we grant you a NAVi Award.
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